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Television debates before the second round of the 2023 presidential election of the Czech Republic: Types of communication used by candidates according to functional theory
Pásler, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023. Based on Functional Theory, the aim of the paper is to identify the types of messages that candidates Andrej Babiš and Petr Pavel used in the pre-election television debates ahead of the second round of the 2023 presidential election. Furthermore, the aim is to compare these results with the findings of previous works analysing the pre-election debates of the 2013 and 2018 presidential elections. Furthermore, the time allocation given to the candidates in the debates is compared. The theoretical part of the paper first focuses on the link between politics and media, public and private ones and political communication, political actors, media campaigns and negativity. Next, the emergence of pre-election debates in the United States and the presidential election in the Czech Republic is described. The thesis includes a review of research on pre-election debates and a description of the Functional Theory used. Next, the thesis continues with the methodology. The practical part includes a description of the debates analysed on Czech television, on CNN Prima and on Nova. The practical part of the thesis used a content analysis based on W. L. Benoit's Functional Theory. Based on Functional...
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Self-presentation as the Part of Personal Marketing Strategy-Analysis of Political Speeches Between 2012-2014
Ouahdjinová, Tereza ; Orban, Karol (advisor) ; Šoltys, Otakar (referee)
The bachelor's thesis is focused on the role of the self-presentation of the individual in a communication situation. In the theoretical part are described basic principles of a marketing strategy and forces, which motivate person to certain way of behaviour. As a product the individual shows his or her personal qualities and skills to surroundings, as a marketing manager he or she directs the presentation and the change of these, regarding a development of communication situation. His aim in this competitive environment is to gain the desired place (status) and the trust of others. In the process he uses various persuasive techniques which are formed into a short-term tactics and through them is he fulfilling partial steps, which makes the whole marketing strategy focused on a success and on an achievement of the long-term aim. In the process the individual analyses the market, opponents and his- or her-own strength and weakness. Later, person applies gained knowledge in tactics which he implements into the communication process that is crucial for the reception of a send message and its interpretation. Persuasive or manipulative skills of a speaker (the sender of the message) have here the important role. For a creation of the trustworthy impression are used tools of verbal (argumentation) and...
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